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Hosted by Living in Digital Times at Augmented World Expo 2014: FashionWare Runway Show Features the Latest in Design, Smart Fabrics, Technologies and Accessories

Glasses, wristware, environmentally responsive clothing and new fabrics will be showcased as presents its well-known runway show for the first time at Augmented World Expo 2014. The live show and cocktail party will take place on May 28th at 5:30p.m. PT at the Santa Clara Convention Center in California. Earlier in the afternoon, as part of the conference sessions, there will be an expert panel: High Tech Meets High Fashion, discussing trends in the wearable tech category at 1:30p.m. PT in the Main Theater.

“The building blocks for a smart fashion revolution are coming together as we speak, ” said Robin Raskin, founder of Living in Digital Times. “Sensors, low energy Bluetooth and mobile devices, as well as new high tech fabrics will recreate what it means to combine style and function. The designers we’re showcasing during FashionWare at Augmented World Expo are world-class fashion pioneers.”

“At Augmented World Expo, our conference looks at the human body as a platform for augmenting reality and making the world more interactive. Great design and wearability will determine success, ” said Ori Inbar, Co-Founder and CEO of AugmentedReality.ORG. “We’re thrilled that we’ve gone beyond the ‘let’s make it work’ phase to the point where we’re saying ‘let’s make it beautiful.’”

Sweaters that change color with your mood, clothing brought to life by its environmental factors like noise, or a bracelet that monitors your sun exposure are just a few examples of the pieces that will be taking the runway. A partial list of designers and technologies featured, will include:

From concept design to final product at retail, all aspects of the next generation of wearable tech will be the topic during the High Tech Meets High Fashion Expert Panel, moderated by Robin Raskin. The panel will feature innovators in the wearable tech space, including:

  • Syuzi Pakhchyan, an experienced designer whose work investigates the intersection between code, cloth and culture.
  • Franco Lodato, award winning industrial designer and former chief innovator for product exploration and product design for DuPont, Gillette, Motorola, Herman Miller, Pininfarina and SC-Johnson, among others.

FashionWare and Augmented World Expo events are open to members of the media free of charge. Register online today at

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