Proper pricing is key in determining any independent artist’s success. The challenge is finding that combination of elements that works for you. I wish I had a one-size-fits-all approach to pricing out a piece, but the fact of the matter is, there are many business aspects to consider. It can be a tricky process, but once you know the rules of the game, you’ll be better positioned for market success.
Let’s start with the basics:
1. Put Yourself in the Consumer’s Shoes
When displaying your art, be up front about your pricing. Artists who display their works without prices are asking consumers to pass them by. Consumers can feel intimidated (afraid or embarrassed to ask a price) or lose interest if a price is not immediately clear.
Think about the last time you went into a jewelry store. Clearly marked prices let you pass by what you can’t afford, allowing you to focus your time on pieces within your price range.
Use what I call the TAPS approach to retail pricing: Title, artist, price and size should always be clearly displayed. This encourages the consumer to ask questions like: Where did the title of this piece come from? Who is this artist? Where is he or she from? Questions like these open up the piece for discussion and allow you or your dealer to engage the consumer, encourage sales and get a feel for the type of pricing the market will support. A piece that you feel was priced on the higher end might be a no-brainer for an interested and seasoned collector. Or, perhaps you’ve out-priced yourself, given the reaction of passersby. Either way, you’ll know for next time what works best.
For example, if buyers see a piece with a retail price of $5, 000 by an artist whose name they do not recognize, they’re going to wonder why. Give them a reason: Perhaps it took you a month to paint; maybe you’ve earned some notable awards or a prestigious degree. If you can’t present proper justification, reconsideration of your pricing approach is necessary.
Community arts expo & musical performances 2/23
A cd release!
live music! (GOH NAKAMURA! EE! GOLDA SUPERNOVA! DJVNA! SAMBASIA! DJ TORO! others!)
drinks & things!
djs & stuff!
reasons to justify the otherwise obnoxious overuse of exclamation points!
celebrate ksw community on thursday, february 23rd at commotion.
join ksw and local artists for ksw's 7 years of APAture cd release and community arts expo event. featuring musical performances by:
and DJ TORO
you'll also have the chance to browse the wares and artwork of ksw and local artists throughout the evening, while enjoying the vibe and imbibing fine liquid concessions
INDIE ARTS EVENTS
IF YOU ARE AN INDEPENDENT ARTIST / MUSICIAN , FASHION DESIGNER , DANCER , FILM DIRECTOR / FILM STUDENT , BOOK WRITER , PAINTER , LOCAL PROMOTER , SPOKEN WORD ARTIST , MERCHANDISE VENDOR ,OR ANYTHING ELSE UNDER THE INDIE ARTIST UMBRELLA THIS MAY BE OF GREAT INTEREST TO YOU !
WHAT : ONE WORLD
INDIE ARTS & ENTERTAINMENT EXPO
SPOKEN WORD~DJ ,
WHEN : SATURDAY,JULY 2ND & SUNDAY,JULY 3RD 2005
12 NOON-MIDNIGHT (SATURDAY)
ALL AGES EVENT
WHERE : THE ART TEMPLE
MULTIMEDIA ART CENTER
7141 INDIAN CREEK DRIVE
INDIE ARTS EVENT registration this Saturday!!!
ATTENTION ALL INDEPENDENT ARTIST( music,fashion,film,theatre,dance,spoken word,etc.)
ONE WORLD INDIE ART & FASHION EXPO
SATURDAY,JULY 2ND(12 NOON-MIDNIGHT)
SUNDAY,JULY 3RD (3PM-MIDNIGHT)
ALL AGES EVENT
ADVANCED TICKETS:$15/1-DAY PASS,$25/2-DAY PASS TICKETS AT THE DOOR:$20/1-DAY PASS,35/2-DAY PASS
CHILDREN UNDER 12 ARE IN FREE WITH PARENT OR GUARDIAN
Registration day for the ONE WORLD INDIE ART & FASHION EXPO will be held on Saturday,June 4th 2005 inside THE ART TEMPLE ART & ENTERTAINMENT COMPLEX on Miami Beach at 2pm . Registration fees for all artist are as follows